Kitchener poster, who needs them!

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Ask almost anyone from the design world or from the illustration world and they’ll hopefully tell you that ‘Kitchener’s 1st World War poster ‘ of the man himself pointing at you and saying ‘Your county Needs You!”is the ultimate cliche in the design world. It’s the idea that the bloke in account handling has ‘thought of’ and expects all the creative people to admire his or her clever thought. When you point out that its a call to arms for young men to go and sacrifice themselves for no good reason and that it might not be a good idea for anyone to be associated with it, the response is normally surprise or worse: ‘Well, I think it’s O.K.’ It’s not.

This drawing was done for a local recruitment company and the sentiment I have about it is from the heart.

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