Take cats for instance. I’m no fan of cats but for some inexplicable reason I thought that since the world seems to like them then some snappy tee shirt ideas featuring cats might be a good idea. Years ago I had the idea of doing a cat alphabet. Almost a font of cats if you will. I revisited this idea when the second lockdown came, thinking it a brilliant concept that deserved my time an effort. I got them onto t shirts and there they lay, never to be disturbed. In an effort to get things rolling I thought that I might make a couple of bespoke shirts for my grandsons. Another poor choice.
There are times when you ‘get into’ an idea, and can’t see what’s wrong with it. Nearest and dearest are supportive and mutter encouraging words, when they should say: ” Dad, that’s a really crap idea!” But then comes the chink in the armour that starts you thinking, that grows at the back of your head where the “That’s a crap idea” germ is waiting to breed. Many years ago I had desk space within a design company, they wanted to fill the place out a little and look busier than they really were. So I sat in the corner desk looking like a busy assistant, scribbling away at my work. They used to make fun of the work, saying things like” Well it might be ok when it’s finished” (when it was ). I could always tell if it was an ‘ok’ piece of work if they did this. If they remained silent and made no comment, I used to doubt myself.
“Just one question Dad: Why is the cat green?”
It’s not. At least I did not think it was green, but then I am slightly colour blind. ( my better work is in black and white, uncomplicated by the nervous choice of colour )
So I go back and take a look. It’s turned green overnight. As soon as someone says it’s green my brain says it’s green. Who in their right mind would buy a tee shirt with a green cat on it, I think to myself. Adding with a mutter: ” It’s a crap idea anyway”
It’s gone in the bin. Hopefully never to crawl out of its cat flap again.
If anyone suggests a dog alphabet, they must be barking.
If you are remotely interested in my tee shirt ideas, there are some better ones over here.There some particularly great typographic designs from any good friend Al Blethyn, a man with an eye for type. There are no cats anymore, green or otherwise.