Apparently he regularly used a shorthand way of writing notes and messages. This has transmogrified into the now dreadful way that companies or organisations rename themselves. For many years now the local mental health division of the NHS has rebranded itself as “2gether” if you can believe that! For crying out loud, both parts of that are wrong, there’s no such word as gether and 2 is a sodding numeral. I suppose someone at the head of this division had already spent too much on the branding that there was no way of going back.

I suppose the thing that grates more than anything is replacing a word with a numeral. It’s the sort of thing you might expect of a nightclub so they may well call themselves Gyr8 or if that didn’t work Jir8, and any other number of other iterations. Please don’t do this sort of things with serious companies or organisations.