I’m in the middle of getting together my exhibition stuff for August, and here’s one of the final pieces. If a cartoon can be called a “piece”. There I go again devaluing what I do. In the good old days when I was working for ad agencies and design companies these sorts of drawings were commissioned and the fee was based on the use it was put to. If it was a visual then you’d be lucky to get £60-00 for it, if it was used for editorial in a magazine then it could be less than that. On the other hand if it was used for a small ad campaign then the fee could be aropund £300-00 or more to include the rights to the drawing. For a big ad campaign it could go into four figures ( rare this! ) This was in the 80’s and in the heyday of illustration being commissioned, and I was lucky to have had my best years of illustration commissions then.
Now I’ve changed direction and I’m doing all my own ideas and will soon be publishing them as prints from my website and having an exhibition of the originals. This one is just a sample of one of the prints on drawings about people with apt names, these two being Valerie Uptchuous and Benjamin Dover: Ballroom Dancing Champions. The original of this will be on sale at the exhibition, and this version as a print. Here’s another : Desmond Pratt
As someone who’s been ‘in the business’ for years I’m used to people saying ” How much!!?? ” when I tell them what I want for a drawing. This phrase is usually followed by the muttered, spluttered “…but it will only take you a short time to do it” as if creative work should be charged by the hour like a taxi driver on a meter.
The point of this is “How much?” I want to sell them, and of course I have digital files of all of them and I’m not selling the rights to the images, just the orginal black and white artwork.
I guess I’ll find a way, or let the market decide as they say. We’ll see. I’ll be posting more on the exhibitoion as we get closer to it in August. Apart from the drawings about people with apt names, there will be a series about the British, see here for more about that: Pont: Graham Laidler, and the British Character Indicentally I’m still trying to find living relatives of the esteemed “Pont” to invite them along to the exhibition, but no luck so far.
I’m looking forward to it myself. I’m looking for other venues around the country to show it too, so any suggestions on where I might be able to take it, then let me know. I’ve looked in London but my reaction when I saw what they wanted for the rental of a small exhibition space was “How much!!!!!!!??????”