A good friend of my daughter out here in the promised land of California, is on mission to eat better .To this end she’s been shopping at a supermarket that is what we might call ‘Waitrose on speed’. Very high quality and with a worthy mission statement writ large on the ecologically sound brown paper bag that advertises to the world, that you are indeed a worthy person. As you walk out of the store.

Her other half is somewhat underwhelmed by the direction this is all going in. An admittedly large cup of soup was revealed to have cost $22 enough to feed two people , which then drove him to make some amendments to the mission statement.