I wonder if the owner of the bar thought that to get customers into his place best put up the sign as high as possible so that passengers in cars some distance away can see that they will not go short of a drink. The driver will, of course, be imbibing non alcoholic orange juice probably from the locally grown oranges, or perhaps root beer, whatever that is.
When they all get home they can all genuinely say they’ve been at a bar. It has no name on the sign so it keeps its secret. They just saw a sign from some distance and thought it looked like a good option. No one will ever really know why.
Where was it? Close to a laundry and liquor store.